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Using Google Tag Manager

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This page explains how to use Google Tag Manager for Kaizen Platform.

Create a Tag

Select the campaign from the Google Tag Manager dashboard and create a New Tag.

Enter a Tag Name and select Custom HTML Tag from the dropdown at Tag Type.

Next, copy the Kaizen Platform JavaScript code into the HTML-box. And check the box for Support document.write.

Select Advanced Settings at the bottom of the page. At Tag Firing Priority, enter a value greater than any other tag to ensure this tag will be delivered first.

Find Firing Rules in the right sidebar and select + Add.

Choose the Rules, Save and close the window.

Back on the Create a Tag-page, click the Save-button at the end to keep this setting and add the Tag to the list.

The Kaizen Platform JavaScript tag is completed. Select Publish to activate the delivery.

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